No-Nonsense, Fun-to-Read Home Selling Guide

Thinking about selling your home but don’t want to deal with the boring, confusing stuff? Say no more! Our guide is packed with easy-to-follow tips, clever tricks, and a dash of humor to help you sail through the selling process like a pro. From prepping your home to wowing buyers and nailing that perfect price, we’ve got you covered—without all the fluff. Ready to make your move? Download our guide and let’s get this house sold!

Download Your Free Seller’s Guide

Ready to sell your home? Our comprehensive Seller’s Guide is packed with everything you need to know to navigate the selling process with confidence. From pricing strategies and staging tips to marketing plans and negotiation tactics, this guide is your go-to resource for a successful sale. Download it now and take the first step toward maximizing your home’s value and achieving your selling goals!

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Our Selling Process

Our team wants to make more possible for our clients every step of the way - from the beginning marketing strategies to the closing table. We sweat the details.

We’ll Talk Numbers

Before we even begin, we listen—understanding your goals, expectations, and timeline. Together, we’ll develop a smart pricing strategy based on market data, insights from our 89 Core Strategies, and our 20 years of experience. Our goal is to attract serious buyers and maximize your return with a well-researched price that reflects your home’s true value.
Strategic Marketing with an Edge

Our marketing strategy includes professional photos and videos to attract the right buyers who will fall in love with your home.
Staging

In today’s digital world, selling a home requires more than just a listing. Our team of experts brings the best in staging, design, and presentation to showcase your home in the best possible light. Each element, from curated staging to professional-grade photos and videos, is crafted to enhance appeal and attract motivated buyers. We don’t just list homes; we market them to shine.
Negotiation Excellence – The Performance Standard

Offers are where our Performance Standard truly shines. We don’t just present offers—we negotiate to secure the best terms and highest price for you. Our agents are trained to turn every negotiation into a win, and our results speak for themselves. With one of the highest sales-to-list price ratios in the city, you’re always in good hands.
Seamless Closing Coordination

From the moment an offer is accepted to the final handshake at the closing table, we manage every detail with precision and care. Our experienced closing team coordinates all paperwork, inspections, and final steps to ensure a smooth and stress-free closing. We handle any potential issues before they arise, providing peace of mind and a successful transition for you.

We believe in Happy Clients

We measure our success by how smoothly and profitably we help our clients sell their homes. With a focus on personalized service and achieving top results, we’ve guided countless homeowners through successful sales. Experience the difference that comes with dedicated support and deep local expertise.

Johnny was always available for home tours. His responsiveness was incredible. If he didn’t pick up, he always called back no longer than 5 minutes later. Seriously. I purchased a newly constructed condo, so it wasn’t a straightforward d...

Sidney C.

Sidney C.Buyer

Johnny will work with you to make your desires a reality. Johnny is also very well versed at dealing with other real estate agents. When there were disagreements about certain verbiage in documents, Johnny was patient and worked through ...

Brad Kilgore

Brad KilgoreWorks well with everyone!

Johnny was 15 out of 10! He bent over backward for us. We started looking in Ft. Worth, but after 3 months it wasn’t working out, so even though he’s based in and lives in Frisco he was more than willing to continue to work with us when ...

Alexis W.

Alexis W. Going the Extra Mile, Every Time

Johnny changed a lot for us. He realized we didn’t have anyone managing our finances or looking at what loans we could afford. He introduced us to Frank at Novus Home Loans, who significantly changed our lives and allowed us to dream aga...

Taylor Halcom

Taylor HalcomTransforming Finances, Elevating Experiences

I will pass your name and number to friends and acquaintances who are ready to make a move in the area. You truly are the top in your field.

Paul B.

Paul B.Top in the Field!

We were so lucky to have Johnny and his team. Their attention to detail and understanding of our needs were incredible. They helped us navigate the market and find a home we absolutely love. So much kindness and expertise made all the di...

Richard Tracy

Richard Tracy"attention to detail"

Johnny’s team came highly recommended by a friend, and they did not disappoint! They made us feel at ease during the entire home-buying process. Always just a phone call away, they went out of their way to make sure we were comfortable w...

Joe Jackson

Joe Jackson"highly recommended by a friend"

We were nervous about selling in a buyer’s market, but Johnny’s team knew how to make our house stand out. Their marketing was outstanding, and they worked tirelessly to generate interest. We got an offer sooner than expected, and they n...

Skylar Adams

Skylar Adams“Expertly Selling in Any Market.”

Working with Johnny and his team was an absolute pleasure! They made buying our home such a seamless and enjoyable experience. Not only are they incredibly skilled, but they also truly care about their clients. Throughout the process, th...

Toshie Kahane

Toshie KahaneMore Than Agents—A Caring Team

When we realized our little starter home was becoming too cramped for our growing family, we knew it was time to upgrade. But we had no idea where to start. Johnny’s team came highly recommended by a friend, and from our first meeting, w...

Victor Batista

Victor BatistaBuyer

Johnny is awesome! If you’re looking for a new house purchase, your search ends here. He’s the guy who will put you and your family in your blessed nest. 🏡🏠🏘️

Bruno Ferreira

Bruno FerreiraBuyer

In working with Johnny Apple, I found him to be a person who knows his stuff, cares about people, has integrity, and gets things done! - Recommended without hesitation!

Libby Briscoe

Libby BriscoeBuyer

Johnny is stellar, personable, and on top of his game! In this waving market, he brought peace of mind that helped us through finding our dream home.

Ed Mahoney

Ed MahoneyBuyer

I had a fantastic experience working with Apple Real Estate! They have a deep knowledge of the market and commitment to helping me find the perfect home made the entire process so much easier. He guided me through every step, answered al...

Justin Wade Smith

Justin Wade SmithBuyer

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Ready to Sell?

Thinking of selling your home in North Dallas or the surrounding areas? Let’s have a no-pressure chat about your goals and how we can help you achieve them. With our expert guidance and tailored strategies, we’ll make sure your home-selling journey is smooth and successful. Reach out today and see how we can make it happen!

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No-Nonsense, Fun-to-Read Home Selling Guide

Download Your Free Seller’s Guide

Our Selling Process

We’ll Talk Numbers

Strategic Marketing with an Edge

Staging

Negotiation Excellence – The Performance Standard

Seamless Closing Coordination

We believe in Happy Clients

Ready to Sell?